Alexander
Dr Fleming Ltd., owner of Dr Fleming
brand, is a franchise network specialized in the development
of Pharmacies, Health Stores and Corners. The new
project comes from the meeting of Bornino
family, active in the pharmaceutical industry
for three generations, and WM Capital,
society specialized in Business Format Franchising
promote enterprises growth thanks to the
development of franchising system in Italy and abroad.
The two companies, able to melt their own know-how
in one operating spirit, have created an innovative
business format, after testing it with two pilot points,
active for 5 years and having tested the innovative
commercial solution with success in a changing context. |
Following
the example of the famous researcher, Alexander
Dr Fleming society believes that only mixing
experience to passion and talent, it is possible to
transform an idea into reality and success. Besides
we know that nothing great can be reached without
the support of a network, especially if our priority
is the health, the prevention and the well-being of
citizens.
In order to pursue this idea Dr Fleming focuses
his project on three essential concepts: services,
competence and innovation. This wants to be the basis
on which we can build a successful franchise network
able to unify different people for the project success.
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